Tuesday, September 18, 2012

Neanderthals 'harvested feathers'

Our evolutionary cousins the Neanderthals were harvesting feathers from birds in order to use them as personal ornaments, a study suggests.

The authors say the result provides yet more evidence that Neanderthal thinking ability was similar to our own.

The analysis even suggests they had a preference for dark feathers, which they selected from birds of prey and corvids - such as ravens and rooks.

Details of the research appear in Plos One journal.

Numerous tribal peoples from history have also adorned themselves with feathers, and the authors stress that they are not suggesting we learned the practice from Neanderthals.

Feather ornamentation could in fact go back even further, to a common ancestor of modern humans and Neanderthals.

Clive Finlayson and Kimberly Brown from the Gibraltar Museum, along with colleagues from Spain, Canada and Belgium, examined a database of 1,699 ancient sites across Eurasia, comparing data on birds at locations used by humans with those that were not.

They found a clear association between raptor and corvid remains and sites that had been occupied by humans.

Continue reading the main story

?Start Quote

I think this is the tip of the iceberg... It is showing that Neanderthals simply expressed themselves in media other than cave walls?

End Quote Clive Finlayson Director, Gibraltar Museum

They then looked more closely at bird bones found at Neanderthal sites in Gibraltar, including Gorham's and Vanguard cave, near the base of the rock: "The Neanderthals had cut through and marked the bones. But what were they cutting? We realised a lot of it was wing bones, particularly those holding large primary feathers," Prof Finlayson told BBC News.

Co-author Jordi Rosell, from Rovira i Virgili University in Tarragona, Spain, said: "We saw the cut-marks on bird bones at one cave, and then started seeing them in others. I think it's a common aspect to the caves in this rock."

Juan Jose Negro, director of the Donana Biological Station in Seville, Spain, who is another co-author, said: "The wings make up less than 20% of the weight of the body of those birds," adding, "there is no meat in the wings - they were not consuming these animals.

"The only explanation left is the use of those long feathers."

Not only this, but the ancient humans appeared to have a preference for birds with dark or black plumage. Species represented at the sites include ravens, crows, rooks, magpies, jackdaws, various types of eagle and vulture, red and black kites, kestrels and falcons.

Image correction

Speaking to me at this year's Calpe conference in Gibraltar, Prof Finlayson explained: "What all this suggests to us is that Neanderthals had the cognitive abilities to think in symbolic terms. The feathers were almost certainly being used for ornamental purposes, and this is a quite unbelievable thing to find."

For much of the last century, Neanderthals were portrayed as knuckle-dragging brutes, whose extinction some 30,000 years ago was the natural outcome of competing with a more intelligent, creative and resourceful human species - Homo sapiens.

In recent years, the Neanderthals - who lived across Europe, the Middle East and Central Asia in Pleistocene times - have come to be rehabilitated amid mounting evidence that their abilities had been underestimated.

"I think this is the tip of the iceberg," said Prof Finlayson: "It is showing that Neanderthals simply expressed themselves in media other than cave walls. The last bastion of defence in favour of our superiority was cognition."

Neanderthals, he said, may have been "different", but "their processes of thinking were obviously very similar".

Dr Negro cautioned that there was no way to tell how the feathers were put to use. But he observed: "Current uses of feathers typically involve the same species. If you think of the Plains Indians in North America, they put those feathers in headdresses and they are signalling. They are signalling power and status. Perhaps the Neanderthals were using feathers in the same way."

Asked how the ancient humans might have caught the birds, Clive Finlayson speculated: "It's possible that these birds were nesting near the caves. Some may have fallen, but there's too much of it to be a random collection of dead animals.

"It's possible the Neanderthals were climbing up the cliffs and collecting birds from nests. But a large proportion of these birds are scavengers.

"An intelligent hominid, aware of this - and who may have used vultures as an indication of food sources - could easily have found ways of ambushing vultures and eagles when they came down to carcasses."

Other evidence of symbolic behaviour in Neanderthals includes the discovery of ochre - used to paint their bodies - at archaeological sites in Europe and the Levant. Earlier this year, another team published evidence of the possible symbolic use of eagle claws by Neanderthals, although they might also have been using the items as tools.

Paul.Rincon-INTERNET@bbc.co.uk

Source: http://www.bbc.co.uk/news/science-environment-19623929#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa

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Risk of developing diabetes higher in neighborhoods that aren't walk-friendly

ScienceDaily (Sep. 17, 2012) ? Whether your neighbourhood is conducive to walking could determine your risk for developing diabetes, according to a new study by researchers at St. Michael's Hospital and the Institute for Clinical Evaluative Sciences.

Researchers found this risk was particularly high for new immigrants living in low-income neighbourhoods. A new immigrant living in a less walkable neighbourhood -- fewer destinations within a 10-minute walk, lower residential density, poorly connected streets -- was about 50 per cent more likely to develop diabetes when compared to long-term residents living in the most walkable areas, regardless of neighbourhood income.

"Although diabetes can be prevented through physical activity, healthy eating and weight loss, we found the environment in which one lives is also an important indicator for determining risk," said Dr. Gillian Booth, an endocrinologist and researcher at St. Michael's and lead author of the study published online in the journal Diabetes Care September 17.

For new immigrants, environment is an especially important factor as past research has shown an accelerated risk of obesity-related conditions including diabetes within the first 10 years of arrival to Canada, said Dr. Booth, who is also an adjunct scientist at ICES.

While diabetes is on the rise in Canada, the same trends are occurring globally, even in less industrialized countries. This is due in part to the move from rural to urban living in developing countries -- often associated with increased exposure to unhealthy foods, fewer opportunities for physical activity and a heightened risk of becoming obese and developing diabetes.

The study looked at data from the entire population of Toronto aged 30-64 -- more than 1 million people -- and identified those who didn't have diabetes. It then followed them for five years to see if their risk of developing diabetes increased based on where they live.

To determine which neighbourhoods were more conducive to walking, researchers developed an index looking at factors such as population density, street connectivity and the availability of walkable destinations such as retail stores and service within a 10-minute walk.

Dr. Booth said neighbourhoods that were the least walkable were often newly developed areas -- characterized by urban sprawl -- in part because of the reliance on cars caused by suburban design.

"Previous studies have looked at how walkable neighbourhoods affect health behaviour, but this is the first to look at the risk of developing a disease," said Dr. Booth.

Dr. Booth said the results emphasize the importance of neighbourhood design in influencing the health of urban populations.

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Story Source:

The above story is reprinted from materials provided by St. Michael's Hospital, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/ovHQPanBkl8/120917152105.htm

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How much product information do consumers want?

ScienceDaily (Sep. 18, 2012) ? A study published online in the Journal of Consumer Research finds that people can differ widely on the level of detail makes them feel they understand something. In experiments, the very same explanations that some subjects required before they would pay top dollar seemed to drive down what others were willing to pay. The natural trick for a marketer would be to figure out which customers are which. The study does that, too.

"The fact is that people differ," said Steven Sloman, professor of cognitive, linguistic, and psychological sciences at Brown University and an author on the paper. "Your advertising, your marketing, and your understanding of people has to be guided by an appreciation of who you are talking to."

The particular difference that lead author Philip Fernbach, assistant professor of marketing at the University of Colorado-Boulder's Leeds School of Business, and Sloman focused on in a series of experiments was the inclination of people to consider details of how products work. Thoughtful "explanation fiends" became more motivated the more the product was explained. More intuitive "explanation foes" felt confident in their understanding when the explanation was superficial but deeper detail eroded that understanding and ultimately their willingness to pay for the product.

In an essential respect these different groups of consumers are actually the same, said Fernbach. Both kinds of consumers want to feel like they understand how a product works before it will gain their trust.

"The more they feel like they understand, the more they will be willing to pay for the product," he said. But the consumers differ sharply on the level of detail that makes them feel informed.

Testing the test

Each of the study's four experiments measured the subjects' tendency to deliberate before responding to a question with a simple, standard quiz called the Cognitive Reflection Test (CRT). The test asks three questions that have intuitive, but wrong, answers. The correct answer requires a little more thought. Fernbach and Sloman thought it might predict each subject's inclination to consider detail. Sure enough, in each experiment the CRT accurately predicted whether the subject would be an explanation fiend or foe.

The first experiment assessed how 127 people who were recruited online rated their understanding of four products as they read four different levels of detail about how the products worked, presented in random order. Then they took the CRT. A low score indicated an intuition-oriented person while a high score indicates someone who thinks deeply.

The result? CRT low-scorers rated their understanding as higher when presented with less detail. High scorers on the CRT said they understood best when they read the greatest level of detail.

"The effect of mechanistic detail on judged understanding was moderated by cognitive reflection," wrote the authors of the study, which began when Fernbach was a postdoctoral researcher in Sloman's group at Brown. In addition to Fernbach and Sloman, the study's other authors are Brown undergraduates Robert St. Louis and Julia Shube.

The second experiment assessed what level of detail would motivate 223 new online volunteers to pay for a premium product with a special feature, compared to a less expensive generic competitor without that feature. The level of explanatory detail for the premium feature varied.

Low CRT scorers were most motivated to buy the premium product when given superficial detail, while high scorers showed an increasing degree of preference for the premium product as the level of detail increased.

The third experiment confirmed that only details explaining how a product works are pertinent to the dichotomy between explanation fiends (CRT high scorers) and explanation foes (CRT low scorers).

The money experiment

For marketers of consumer products, including funders of the research at Unilever, the big question is whether any of this psychology matters to what people will pay. The last experiment found that it can make a big difference and helped explain why.

The researchers again presented subjects with products and explanations of how they worked, but this time they broke them into two groups. Some were shown only a shallow explanation of each of four products and then rated their understanding. Then they indicated what they'd be willing to pay.

The researchers asked the other group to do extra work. After showing the volunteers explanations of two products, they asked them to generate their own explanation, to re-evaluate their level of understanding, and then to say how much they'd be willing to pay. By asking those subjects to explicitly explain the products, the authors forced them to confront whether they really understood or only felt they did.

The idea that people often feel they understand things better than they really do is called "the illusion of explanatory depth." Fernbach and Sloman's hypothesis was that explanation foes are especially prone to this illusion, even after encountering only a superficial explanation. Forcing them to confront their lack of understanding would dispel it, ultimately undermining what they'd be willing to pay.

That's exactly what happened.

"Low CRT participants began with a high feeling of understanding, which was subsequently shattered when they attempted to explain," the authors wrote. "High CRT participants were more conservative initially [about their level of understanding] and their judgments did not change after explanation."

What did change was how much fiends and foes of explanation were willing to pay before and after they were asked to explain how the products worked. Averaged over the two products, foes dropped their prices from $8 to less than $6 after their illusions were shattered. Explanation fiends, however, raised what they were willing to pay to about $8.50 from less than $6 after being asked to explain the products.

Sloman said he was struck by how strongly explanation foes harbor illusions about their understanding.

"We were actually shocked by how powerfully the data came out, that the effect really is almost entirely carried by the low CRT scorers," he said. "The people who do think before they respond don't seem to suffer from this illusion."

Fernbach said the lesson from the study for marketers -- how to vary the level of detail for different customers -- is particularly important for companies seeking to introduce novel products.

Getting it right could make a real difference in what customers are willing to pay.

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The above story is reprinted from materials provided by Brown University.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Philip M. Fernbach, Steven A. Sloman, Robert St. Louis, Julia N. Shube. Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference. Journal of Consumer Research, 2012; [link]

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/b-YeWDjSCwA/120918113425.htm

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Saturday, September 15, 2012

Grim factory sales darken Canada outlook

OTTAWA (Reuters) - Canadian manufacturing sales dropped sharply in July on weakness across most industries, data showed on Friday in a troubling omen that analysts say may result in the economy failing to grow in that month.

Factory sales fell 1.5 percent in July from June versus market expectations of a 0.4 percent gain, dragged down mainly by a drop in sales of aerospace products, motor vehicles, and machinery, Statistics Canada said.

In volume terms, sales fell 2 percent in July.

"The decline in volumes will weigh on monthly industry gross domestic product. Though we require additional data to make a more accurate estimate, GDP may be hard-pressed to register growth," Mazen Issa, macro strategist at TD Securities, wrote in a note to clients.

"With weak foreign demand and a sub-trend rate of domestic economic growth expected to persist over the balance of the year, manufacturing activity will likely be subdued," he said.

Canada's economy recovered from the 2008-09 recession more quickly than that of the United States but the manufacturing sector remains weaker than its pre-recession peak because of slow demand from the sluggish U.S. economy and a strong currency.

Bank of Canada Governor Mark Carney has been hinting that he'll hike interest rates if the economy continues to absorb excess slack, but the manufacturing and other data indicate the economy may not be strong enough to warrant such a move.

Overall 11 of 21 industries, representing 60 percent of total manufacturing, reported lower sales in July.

"A look at the details is even more discouraging," said Emanuella Enenajor, economist at CIBC World Markets, referring to declines in bellwether sectors such as autos, primary metals and machinery.

She said third-quarter growth could track below the Bank of Canada's estimate of an annualized 2 percent unless lost ground is made up in the rest of the quarter.

After four months of gains, the transportation sector contributed most to the July weakness with a 6.4 percent drop in sales. The aerospace product and parts sector was mainly to blame, registering a 22.1 percent slide in sales, while motor vehicles fell 3.2 percent.

Machinery sales also sank 2.4 percent.

The petroleum and coal products industry, among the largest in the survey by sales, reported flat sales in July.

Inventories bounced back from a dip in June, gaining 1 percent and the inventory-to-sales ratio -- a measure of how many months it would take to exhaust inventories at the current pace of sales -- rose to 1.36 from 1.32.

New orders for factory goods tumbled 5.6 percent, due largely to weak demand for aerospace products, which can swing dramatically from month to month, and unfilled orders decreased 1.2 percent.

(Reporting by Louise Egan and Alex Paterson,; Editing by Dave Zimmerman; and Peter Galloway)

Source: http://news.yahoo.com/canada-july-factory-sales-slide-aerospace-vehicles-123825032--business.html

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Portland Approves Adding Fluoride to Water by ?14

[unable to retrieve full-text content]Social and health policy melded as residents and elected officials debated whether adding fluoride to the city?s water reflected the liberal social goals that the city had become famous for.

Source: http://www.nytimes.com/2012/09/13/us/portland-approves-adding-fluoride-to-water-by-14.html?partner=rss&emc=rss

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Google Fiber announces 180 qualified fiberhoods, sets approximate rollout schedule

As promised, the complete list of 180 (no more, no less) fiberhoods which qualified for Google Fiber service has been announced. With it, the approximate construction schedule has also been posted online, confirming Hanover Heights in Kansas (October) and Crown Center in Missouri (Spring 2013) will lead off the deployment for their respective areas. If you live in a qualifying area and have not signed up yet, you will be able to sign up or change plans when installations actually begin, which will be October 2nd in Hanover Heights. All of the info about Google's gigabit internet service and how to get it is at the blog and if you're still waffling, remember -- it has ESPN now.

Continue reading Google Fiber announces 180 qualified fiberhoods, sets approximate rollout schedule

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Source: http://www.engadget.com/2012/09/13/google-fiber-180-fiberhoods-announced/

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