Friday, December 7, 2012

Urban Outfitters Buys Yard Sale Clothes - Business Insider

Urban Outfitters buys clothes in bulk at yard sales and flea markets and then sells them in stores as "vintage."?

The retailer has done this for years, usually selling the used goods as promotions for about two weeks.?

But an incredulous shopper recently posted a picture on Reddit of a?tag attached to one of the items. It reads "this unique found item was hand-selected for you from a yard sale or flea market. Any tears, holes, paint stains or other 'defects' we consider a virtue and not a flaw. Wear it well."?

Some used items at Urban are sold under the "Urban Renewal" brand, which includes garments hand-crafted from "from vintage, deadstock and surplus materials sourced from around the world," according to the retailer.?

Current promotions include $44 ripped Levi's denim shorts and a $69 Christmas dress. Urban notes that you can find "one-of-a-kind vintage items in select stores."

On Reddit, the post garnered thousands of comments. The general sentiment was that it's dumb to pay a huge mark-up for something a shopper could get at a Goodwill or Salvation Army store for under $5.?

"Urban Outfitters putting on some crazy markup and charging $50 for a shirt you could've gotten for $5," one commenter noted. "They're basically selling old clothes to people for a new clothes price, and calling it vintage."?

Hipsters aren't just lining up to buy items curated from yard sales.?

We interviewed a "vintage seller" at the Artists & Fleas market in Williamsburg, Brooklyn about how he got his merchandise.?

He was selling vintage Lacoste and Polo sweaters for $45.?

"Basically I just go to Texas once a year, go to the Goodwill store in a nice suburban neighborhood, and load up on stuff that just costs a few dollars," he said. "Then I come here and people go crazy for it."

Thus, the sweater of a banker dad in the suburbs of Texas can end up being worn by a Brooklyn millennial.

DON'T MISS: The Fabulous Life Of Amancio Ortega, The Billionaire Founder Behind 'Zara' >

Source: http://www.businessinsider.com/urban-outfitters-buys-yard-sale-clothes-2012-12

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